Route
The paved way goes round the grid. People cut across it. Flip Route and every route, mark, cap and figure in the system follows.
Display, Wix Madefor Display 400
Cut across to working software.
Text, Wix Madefor Text 400
We take an idea to software people can use in six weeks, by building the route they already walk first, then paving it.
Chips and captions, DM Mono 400
A desire path is the line people tread when the paved route takes too long.
Paper
#E8EAE0
Moss
#2B3222
Ink
#1F2419
Ink 2
#5B6450
Chalk
#F4F3EA
Black
#0C0D09
Lichen
#DCE2B4
Earth
#9C5D3C
Sage
#AEB79E
Bramble
#9E3B2C
Buttons
Every action is a chip: mono, square-ish, 8 px round. The primary one carries its own cap, and the cap's arrow takes whatever route the system is on.
Over a photograph
Text links
Read how an idea becomes a path, or see what shipped for a ferry line in five weeks.
ReplayLinks are paved: a dashed line under the words. Hover or focus and a worn line runs straight through it.
Fields
A raised box on a firm edge, rounded like the chips. The square beside the label fills while you are in the field; a bramble edge says what to change.
Selection
Options are rows on hairlines, picked with a filled square. A ticked box carries the mark's own diagonal. The range is a paved line; the stretch you have walked turns to earth.
It has to
Segmented and range
Tabs and table
Tabs are days on a line: the bar under the chosen one draws across. The index dims every row but the one under the pointer, and shows a grainy print of the place.
Stage tabs
An idea, still a cloud of possibilities. We write it down in one sentence and find who walks it.
The shortest route, sketched as a clickable prototype and tested with five people who will use it.
Running, used every day, deployed on your domain, with a codebase your team can keep.
Figures that follow the Route
- First real user
- Day 5
- Meetings before code
- 2
- In use by
- Week 6
Path index
- 2026Tidewater FerriesBooking and boarding for a three-island ferry lineFirst release in 5 weeks
- 2026Hollis Vet GroupOffline field notes and prescriptions for farm vetsFirst release in 6 weeks
- 2025Commons Co-opWeekly orders between 140 growers and 30 kitchensFirst release in 4 weeks
Stage table
| Stage | What you get | Days | Fixed price |
|---|---|---|---|
| Walk | A map of the route people take today | 1–3 | £4,800 |
| Stake | A clickable prototype, tested with five users | 4–5 | £6,400 |
| Build | Working software every Friday, on real data | 6–35 | £38,000 |
| Pave | Launch, hand-over and a codebase your team runs | 36–42 | £7,200 |
Example figures for a fictional studio.
Status and progress
A filled square is done, an empty one is waiting, the walker's lichen dot is live. Bramble is the only colour that means stop.
Tags
Weeks and the Route plan
Loader
Notes
Friday demo
Boarding passes work offline
Tested on the quay with the crew this morning. Two screens changed; the route stayed the same.
Needs you
We cannot reach the booking system
The test account was switched off on Tuesday. Ask your provider for a new key and the build carries on.
How to get a keySteps, a real sequence
- WalkDays 1–3
- StakeDays 4–5
- BuildWeeks 2–5
- PaveWeek 6
Cards and plates
Pictures are printed in live grain: a lens lifts it under the pointer and plates dissolve grain by grain. On a phone the grain holds still.
Black card over the painted valley
How an idea becomes a path
We watch where people actually go.
Interviews, the tools your team already hacks together, the spreadsheet everyone quietly relies on.
We stake out the shortest line.
A clickable prototype of the shortest route, in front of five real users by Friday. Whatever they skip, we cut.
We build the bridge while you cross it.
Working software every week, on real data, deployed where your team can use it.
We pave what people walk.
Launch, hand-over and a codebase your own team can run.
Idea plate: a cloud, a sketch, the interface
Print with a lens, and a panel
Six weeks, start to ship
- A prototype by day fiveIn the hands of five real users
- Live by week sixDeployed on your domain
Seam: idea on the left of the line, software on the right
- Fixed price per stage
- You know the cost of each step before it starts.
- A demo every Friday
- Working software, never slides about software.
- You own the code
- Your repository, your cloud, from the first commit.
Answers
What happens in the working session?
Two engineers ask who uses the idea and what they do today. You leave with a route, a timeline and a fixed price for the first stage.
Do we own the code?
From the first commit. It lives in your repository and runs in your cloud account.
What if the idea changes halfway?
It usually does. Each stage is priced on its own, so we re-stake the route before the next one starts.
Caption
A desire path is the line people tread when the paved route takes too long. Captions sit under figures in mono, as in a field notebook.
Dialogs and toasts
The dialog is the black card brought forward. A toast stays while a walker crosses its track; hover it and the walker waits.
Try them
Toast
Session booked
Thursday, 09:00. The invite is in your inbox.
Dialog, over the veil
Book Thursday at 09:00?
Two engineers, a route and a fixed price for the first stage.
Navigation
A row of chips inside a framed viewport. Below 1024 px the links fold into a sage menu; switch the width to try it. The chapter and the motion switch sit at the foot.
Bar, frame and chapter over a print