VELAPrivate journeys

Design system 1.0

Destination
Florence from the hills at first light, the dome above the roofsElephants crossing the plain under KilimanjaroA longtail boat in a green bay under limestone cliffs

The world, privately arranged.

Plate 01 / 03Florence, Italy

Now in FlorenceLocal time

After hours, the Uffizi is yours.

43.77° N 11.26° E

Voice, Instrument Serif 400 and italic

Where shall we take you?

Interface, Instrument Sans 400 to 600

Journeys composed by people who have been there, from the first idea to the drive home. One planner stays with you throughout.

Print, Instrument Sans 500 in capitals

N° 0418 Vela journey finderFLR ✦ 43.77° N 11.26° E

Forest

#1D2A22

Ivory

#FBFAF7

Paper

#F7F5F0

Stone

#EBE8E1

Ink

#1B201C

Brass

#A88B57

Brass deep

#7C6640

Rust

#9A3226

Machu Picchu above the cloud in the valley
PlateThe place at its quietest hour, wide and full of air. It opens a page and changes with the destination.
A hand holding a coffee at a plane window above the clouds at sunrise
PassageThe journey as it is lived, between places: the call at home, the airport, the window, the arrival.
A yellow tram climbing a narrow street in Lisbon
StyleA kind of journey in one upright frame. For choices and sheets.
ConfirmedHeld for 7 days

Sheet 01 of 09 ✦ The world, privately arranged

Florence

VELAPrivate journeys

Design system 1.0

Sheet 02 of 09

Buttons

The main action is a ticket. On hover and focus its stub tears along the perforation. Secondary actions are a plain rule.

Ticket, the main action

Ivory ticket, on forest

Rule, on paper and on a photograph

Sizes: 42, 50 and 58 px

Without a stub, for steps

Working, round and links

N° 0006 ✦ Buttons

Florence

VELAPrivate journeys

Design system 1.0

Sheet 03 of 09

Fields

Answers are written in serif on a single line. Focus draws the line in ink; a mistake says what to change. The finder is a pass with four numbered fields and a forest stub.

Finder pass

Text

Select, with the local hour

Flying from

With a unit

A mistake

Given later

Long text

N° 0006 ✦ Fields

Florence

VELAPrivate journeys

Design system 1.0

Sheet 04 of 09

Selection

Choices are printed cells, never pills. Forest marks what you chose; a brass ✦ marks the months the destination is at its best.

Option tags

Months, ✦ at their best

Checkboxes and switch

Radios

Range

Stepper

Adults2
Children2 to 11 years0

Choice tiles

N° 0006 ✦ Selection

Florence

VELAPrivate journeys

Design system 1.0

Sheet 05 of 09

Tabs, routes and the timetable

Regions are printed marks; the arrow keys move between them. The route, its hours and the marked column of the timetable follow the destination.

Timetable

Three journeys compared
DetailFlorenceRome, Florence & VeniceAmboseliThe Mara & ZanzibarPhi PhiThe Andaman Sea
Nights101212
In the air1 h 58 min8 h 55 min12 h 31 min
StaysPalazzo suites and a villaTented lodges and a beach houseBeach villas with a pool
A plannerThroughoutThroughoutThroughout
From, per person$9,800$18,900$11,200

Where to go, month by month

Turn the dial to your month. ✦ marks the months the destination is at its best.

N° 0006 ✦ Tabs, routes and the timetable

Florence

VELAPrivate journeys

Design system 1.0

Sheet 06 of 09

Status and progress

A punched dot carries the state, so colour is never the only sign. Forest is confirmed, brass is held, rust needs your attention.

Tags

ConfirmedHeld for 7 daysPassport neededSeason closedAt its best

Steps and progress

  1. Style
  2. Where
  3. When
  4. Who
  5. You
Your request3 of 6

Seal

Received
by Vela

Notices

Your rooms are held until 30 November

Nothing is booked until you say so. After that date the lodges release them to other guests.

Counted when seen

8h 55mLondon to Amboseli

N° 0006 ✦ Status and progress

Florence

VELAPrivate journeys

Design system 1.0

Sheet 07 of 09

Plates, windows and sheets

Pictures sit in notched plates or arched windows. A sheet carries one step of a real sequence; a spread gives one place the whole width.

Plate with its caption

Whitewashed houses and blue domes above the caldera at dusk
Plate 07A terrace for two above the caldera

Arched window

A hand holding a coffee at a plane window above the clouds
09:15Above the clouds

Spread, following the destination

Florence from the hills at first lightElephants under KilimanjaroA longtail boat in a green bay
Plate 01Italy

Florence

Florence, after hours

When the last group leaves the Uffizi, a curator stays behind for you.

Nights
10
In the air
1 h 58
From
$9,800
See it on the globe

Vela private journeys

N° 0006 ✦ Plates, windows and sheets

Florence

VELAPrivate journeys

Design system 1.0

Sheet 08 of 09

Dialogs and toasts

The dialog is a poster that rises over forest and gives focus back where it came from. A toast is a small ticket; its brass line runs down the time and stops while you read.

Try them

Toast

Dates held for 7 days

Amboseli, 14 to 26 August.

List, as it opens

HubLocal time

Dialog

Before we compose

Hold these dates?

We hold your rooms for seven days.

Nothing is booked or charged. Your planner confirms each night with you before it is paid.

N° 0418 ✦ Vela

N° 0006 ✦ Dialogs and toasts

Florence

Before we compose

Hold these dates?

We hold your rooms for seven days.

Nothing is booked or charged. Your planner confirms each night with you before it is paid, and you can let the dates go at any time.

N° 0418 ✦ Vela

VELAPrivate journeys

Design system 1.0

Sheet 09 of 09

Navigation

The bar is a ticket: the logo on its stub, sections as printed marks, a desk's hour and the call to plan. Below 1100 px the sections move into a full-page menu; switch the width to try it.

Bar over the opening plate

VELAPrivate journeys

London desk

The world, privately arranged.

N° 0006 ✦ Navigation

Florence

VELA

London desk