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Design systemPro

RUBRA

A warm, exact system for brand studios and editorial brands, set like a botanical plate on cream paper.

Unlock at launch

Everything on the bench is live. Hover it, type in it, tab through it, or flip Season.

About the system

Built from
RUBRA website
Components
38 in 7 groups, every state
Typefaces
Italiana, Libre Franklin
Season
Every page starts as a line. Bare keeps the system in ink with its leaves in outline; In leaf fills every leaf, bud and branch with vermilion, and the traced tree comes into full red leaf over its own drawing.
Format
HTML, CSS and JavaScript with no dependencies, plus DESIGN.md
Version
1.0
  • Paper#EEE6D8
  • Board#E6DCCB
  • Ink#221613
  • Sepia#66554D
  • Vermilion#E0321F
  • Carmine#9C1421

In context

A brand book page for a ceramics studio, built only from the kit. It ships as the starter, ready to rename.

RUBRA starter page at desktop widthRUBRA starter page at phone width

In the kit

DESIGN.md
Rules for building with the system, written to hand to Claude, Lovable or a developer
tokens/tokens.json
Every colour, size, space and timing as named tokens
tokens/tokens.css
The same tokens as CSS variables, including both seasons
css/rubra.css
All components and their states
js/rubra.js
Season, the growing tree, tabs, dialogs, toasts, the specimen card, clocks and the navigation branch. No dependencies
js/rubra-tree.js
The traced tree, 32 KB, registered to the Specimen photographs
components.html
Every component in every state, side by side
starter/index.html
A brand book page for a client, built only from the system
assets/imagery/
Specimen, daylight and canopy photographs at full resolution
LICENSE.md
Commercial use in your own and client projects

Building with an AI

  1. Attach DESIGN.md

    Add it to your conversation in Claude, Lovable or any AI builder.

  2. Describe your page

    In your own words, with your own brand and content.

  3. Keep the code or port it

    Link the token and component CSS, or ask for React. The rules hold either way.

Components

Layout
Twelve-column sheet, Carmine frame, Branch rule, Leader rows, Figure annotations
Actions
Seal button, Ruled button, Leaf link, Icon button, Text link
Input
Text field, Select, Textarea, Checkbox, Radio, Leaf switch, Segmented control, Specimen card
Data
Index tabs, Register table, Studio clock, Counter, Index list
Status
Tag, Note, Branch progress, Steps, Stamp, Toast
Content
Plate, Bloom plate, Traced tree, Service band, Case sheet
Overlay and navigation
Dialog, Navigation bar, Menu sheet, Colophon
Built from RUBRA

See the full website the system comes from.

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