Blog
Guides, comparisons and field notes on building cinematic websites with AI, written from the templates we ship.

How to write a website prompt that builds the whole site
The six parts a complete website prompt needs, measured across 62 prompts from our catalogue.
How to make a seamless video background for a website
Five steps to a hero loop with no visible cut, from the generation prompt to the final video tag.
Video, WebGL or CSS: what to use for a hero background
Each one fails in a different way. How we choose between them across 64 websites, and what we measure before shipping.
Nine bugs that break animated websites built with AI, and how to fix them
Each of these reached a build of ours. None of them throws an error, which is why they survive until someone looks at the page.
How to build a website with Claude Code that doesn't look generic
The process, skills and checks we use to build complete animated websites with Claude Code.
What is DESIGN.md? How to write one your AI tool will follow
The format, what to put in it and where it falls short, from a catalogue of 13 design systems that ship with one.
Why AI websites look the same: I built 24 with Claude Code to find out
I gave Claude Code the same one-line request for 12 businesses, on two Claude models, and measured what came back. I sell website templates, so I have a stake in the conclusion.Skip the blank page





















































